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Example: launch a product at a set time

Publish a new collection at 9:00 sharp and add it to the menu, or run a weekend-only drop that comes back every Saturday.

2 min readUpdated November 4, 2026

Two patterns for launches: a one-time launch that stays, and a drop that comes back every weekend.

A launch that stays

The products are ready as drafts, and should go live at 9:00 on Thursday and stay live.

  1. Use the template

    Select New schedule, then Launch a collection: publish at a set time, kept. Or start blank and choose One time.

  2. Set the time

    Changes at Thursday at 09:00, in your store's time zone.

  3. Add the changes

    1. Product status on the new products: Active.
    2. Product sales channels: Publish to Online Store and Shop.
    3. Navigation menu: Edit items, Start from current menu, and add a New in item linking to the collection.

    A one-time schedule always keeps its changes, so there's nothing to choose at the end.

  4. Schedule it

    Select Schedule. At 09:00 the products go live, in the order listed.

For a single product, open it in your admin and choose More actions > Schedule a change, then Status, Active and Keep the change.

A weekend-only drop

Some products should only be on sale at weekends. This needs a repeating schedule (Extra or Unlimited).

  1. Use the template

    Choose Weekend-only products: active every weekend, draft again on Monday.

  2. Check the repeat

    Repeats weekly, On Saturday, Each window lasts 2 days, Ends Never.

  3. Pick the products

    Product status, Active, with Revert at the end, so each product goes back to its own status on Monday.

Try a repeating scheduleTry it
On
If you choose none, it repeats on the first window's day.
#Starts (America/New_York)Reverts
1Sat, Nov 7, 9:00 AMMon, Nov 9, 9:00 AM
2Sat, Nov 14, 9:00 AMMon, Nov 16, 9:00 AM
3Sat, Nov 21, 9:00 AMMon, Nov 23, 9:00 AM
4Sat, Nov 28, 9:00 AMMon, Nov 30, 9:00 AM
5Sat, Dec 5, 9:00 AMMon, Dec 7, 9:00 AM
6Sat, Dec 12, 9:00 AMMon, Dec 14, 9:00 AM
These are worked out the same way Metascheduler plans them. It plans windows about 30 days ahead and keeps rolling forward.

Tell the team

With Flow, a Schedule started trigger can post in your team chat when the launch goes live, and Change failed can email someone if a product couldn't be published. See Automate with Shopify Flow.

Related articles

Repeat a scheduleRun the same change every day, week or month, like weekend-only products or a weekly promotion.Schedule from a product or collection pageSchedule a status, price, sales channel, tag or metafield change without leaving the product, variant or collection you're editing.Automate with Shopify FlowRun a workflow when a schedule starts, ends, fails or finds an edit, and start, end or create schedules from Flow.

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