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Example: Black Friday with a rollout

A whole campaign on one clock. Shopify Rollouts swaps the theme; Metascheduler swaps the menu, drops prices, changes the homepage and the refund policy, and puts it all back.

3 min readUpdated November 4, 2026

This example puts a Black Friday campaign together from start to finish. It uses a plan with variant prices and store policies (Extra or Unlimited).

The plan

WhatMade byWhen
Black Friday themeShopify RolloutsThursday 00:00 to Monday 23:59
Sale prices, 20% off, shown as on saleMetaschedulerWith the rollout
Main menu swapped for the Black Friday menuMetaschedulerWith the rollout
Homepage hero headingMetaschedulerWith the rollout
Holiday refund policyMetaschedulerWith the rollout
Gift guide collection on every channelMetaschedulerWith the rollout, kept afterwards

Everything except the gift guide reverts when the rollout ends.

Before the week

  1. Create the rollout in Shopify

    In your Shopify admin, go to Markets > Rollouts and create the rollout with the Black Friday theme and its dates. Metascheduler sees it within a few minutes, under Rollouts.

  2. Build the Black Friday menu

    In Online Store > Navigation, build a menu called Black Friday menu. Metascheduler copies its items into your main menu when the rollout starts.

  3. Open the rollout in Metascheduler

    In Rollouts, open it and select Add changes to this rollout. Name the schedule Black Friday. Under When the rollout ends, choose Revert my changes.

Add the changes

Add one change for each line of the plan. They run in this order at the start.

  1. Prices

    Variant prices on the sale products: Take a percentage off, 20, Round down to .99, compare-at price Set to the price before the change. At the end: Revert.

  2. Menu

    Navigation menu on your main menu: Copy another menu, Black Friday menu. At the end: Revert.

  3. Homepage

    Metaobject fields on the homepage hero entry: check the heading and type Black Friday: 20% off everything. At the end: Revert.

  4. Refund policy

    Store policy, Refund policy: paste the holiday text. Select Copy to start from the current text. At the end: Revert.

  5. Gift guide

    Collection sales channels on the gift guide: Publish to each channel. At the end: Keep.

Check the Preview in the summary for a few variants, and look under Conflicts and Warnings. If the rollout also turns on a discount, the editor warns that prices may clash: decide whether buyers should get both. Then select Schedule.

Wool scarf, all variants
Variant prices: take 20% off
Now$40.00
At start$32.00Compare-at price $40.00, so it shows as on sale
At end$40.00
When the schedule endsRevertSet to something elseKeep

Put back what was there before. Anything someone changed in the meantime is left alone.

During the week

When the rollout becomes active, the schedule goes Live and Activity lists every item it changed. If a teammate extends the homepage heading on Sunday, that's fine: at the end, Metascheduler leaves their edit alone and asks you in Needs you.

Afterwards

When the rollout concludes, prices, the menu, the homepage and the policy go back to what they were, and the gift guide stays published. Next year, open the schedule and select Duplicate.

Make a copy with a short Window an hour from now on a few test products, and watch it start and revert in Activity.

Related articles

Follow a Shopify rolloutAdd changes that Rollouts can't make, like prices and menus, so they start and end with a rollout.Run a timed saleTake a percentage or an amount off variant prices for a set time, show the old price as the compare-at price, and put prices back at the end.How reverting worksMetascheduler saves what it replaces and checks before it puts it back, so it never overwrites an edit someone made in the meantime.

Still stuck? We're happy to help.

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